School of Communication & The Arts, Marist College 

CV Index:

Education

Academics

Professional

Publications

Conference Papers

Convention

Public Presentations

Citations

Attributions

Awards

Course Assignments

Course Development

Affiliations

Fall 2000, Lecturer, National Defense University, Washington, DC. Lectured graduate-level, international students on public relations management, mass media relations, and international security affairs.  Developed classroom media, instructed classes, and advised students.

Summer 2000 to Summer 2001, Adjunct Instructor, National Security Studies Program, Georgetown University, Washington, DC. Taught and evaluated senior U.S. Defense Department civilian executives in graduate-level study of public relations management, advanced writing, communication theory, and mass media effects.  Developed classroom media, instructed classes, advised and evaluated students, and assessed accomplishment of course objectives.

Fall 1998 to Spring 2000, Lecturer, North Atlantic Treaty Organization (NATO) Staff Officer Orientation Course, National Defense University, Washington, DC. Lectured graduate-level students on international public and mass media relations.  Developed classroom media and instructed classes.

Fall 1998 to Spring 2000, Lecturer, Naval War College and Surface Warfare Officer School, Newport, RI. Lectured mid-career and senior military officers in public and media relations.  Developed classroom media, lectured, and led seminar discussions. 

Fall 1994 to Fall 1995, Adjunct Instructor, Total Quality Management Program, U.S. Strategic Command, Omaha, NE. Taught and evaluated civilian and uniformed military professionals (including senior executive-level admirals and generals) in human communication strategies and techniques. Topics included listening, conflict management, and public relations.  Developed classroom media, instructed classes, led seminars, and assessed accomplishment of course objectives. 

Spring 1989, Teaching Assistant, Public Relations Department, Newhouse School of Communications, Syracuse University, Syracuse, NY. Taught and evaluated undergraduate students in introductory public relations.  Developed classroom media, instructed classes, advised and evaluated students, and assessed accomplishment of course objectives. 

Fall 1974, Teaching Assistant, English Department, U.S. Naval Academy, Annapolis, MD. One of four seniors selected to teach first-year course in English literature.  Developed classroom media, instructed classes, advised and evaluated students, and assessed accomplishment of course objectives.

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PROFESSIONAL EMPLOYMENT 

June 1975 to September 2000, Commissioned Officer, United States Navy. Retired, September 2000, as Captain, U.S. Navy.

1998-2000. Deputy Chief of Public Information, Department of the Navy, Washington, DC. Second-highest ranking public information executive in U.S. Navy.  Advised Secretary of Defense, Secretary of the Navy, Chief of Naval Operations, and Chief of Information.  Managed headquarters staff and helped direct worldwide Navy public information operations. 

1995-1998. Chief of Public Information, Allied Forces Southern Europe, Naples, Italy. Senior public information executive for commander of all NATO military forces in Southern Europe.  Directed public information activities in support of peacekeeping and crisis operations throughout Southern Europe, the Mediterranean Sea, and North Africa. Led first post-Cold War military educational seminars in Hungary and Romania. Taught government leaders public and media relations. 

1995-1996. Chief of Public Information, North Atlantic Treaty Organization (NATO) Peace Implementation Forces, Sarajevo, Bosnia-Herzegovina. Senior public information executive for 60,000-member NATO-led peace implementation force (IFOR) deployed to Bosnia-Herzegovina.  Directed public information program and crisis communication activities in support of NATO operations throughout Former Republic of Yugoslavia. Lectured before international organizations, defense leaders, and conferences throughout Europe, including former Soviet Bloc nations, on public relations, mass communication, public policy, and conflict resolution.   

1992-1995. Chief/Assistant Chief of Public Affairs, U.S. Strategic Command, Omaha, NE. Directed media relations, community relations, and internal information activities for commander of all U.S. strategic nuclear forces. 

1989-1992. Office of Information, Washington, DC. Assistant Chief of Information (News Operations), executive assistant to Chief of Information, and director of public information plans. Directed worldwide news media relations, managed Chief of Information’s personal staff, and supervised planning of strategic plans and community relations. 

1988. Public Affairs Officer, U.S. Middle East Force/Joint Task Force Middle East, Manama, Bahrain. Directed public information and crisis communications for U.S. military operations in Persian Gulf during Iran-Iraq War. Led Department of Defense media pool during U.S. combat operations against Iran. 

1984-1987. Public Affairs Officer, U.S. Naval Base, Seattle, WA. Directed U.S. Navy public information and community relations programs for region encompassing Washington, Alaska, Oregon, and part of Idaho. 

1982-1984. Assistant Public Affairs Officer, U.S. Naval Academy, Annapolis, MD. Managed national and international media relations, community relations, and internal information programs.  Guest lecturer, English Department. 

1980-1982. Public Affairs Officer, Navy Recruiting Area One, Scotia, NY. Directed media relations, community relations, internal information and managed $1 million advertising account for northeastern United States. 

1979-1980. Officer Recruiter and Director of Advertising, Navy Recruiting District, Albany, NY. Managed recruiting and advertising operations in New York, Massachusetts, and Connecticut. Liaison with Ted Bates agency in New York City. 

1976-1979. USS DECATUR (DDG 31), San Diego, CA. Served as public affairs officer, in addition to primary duties as engineering, communications, and electronics maintenance officer.  Qualified surface warfare and engineering watch officer.

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PUBLICATIONS AND SCHOLARLY WORKS 

Van Dyke, M. A., & Verčič, D. (in press). Public relations, public diplomacy, and strategic communication: An international model of conceptual convergence. In K. Sriramesh and D. Verčič (Eds.), The handbook of global public relations: Theory, research, and practice. New York: Routledge. [Expected November 2008]

Aldoory, L., & Van Dyke, M. A. (2006).  The roles of perceived 'shared' involvement and information overload in understanding how audiences make meaning of news about bioterrorism.  Journalism & Mass Communication Quarterly, 83(2), 346-361.

Fink, E. L., Cai, D. A., Kaplowitz, S. A., Chung, S., Van Dyke, M. A., & Kim, J. (2003).  The semantics of social influence: Threats versus persuasion. Communication Monographs, 70(4), 295-316.   

• 2004 Distinguished Article Award, Communication & Social Cognition Division, National Communication Association (tie).

• Nominated, 2003 Top Article Award, International Communication Association.

Gowin, J. S., & Van Dyke, M. A. (2003).  Experiential learning in communication: A handbook for interns (2^nd ed.).  College Park, MD: Department of Communication.   

Jurkowsky, T. J., & Van Dyke, M. A. (2000). Vision 21: A study of U.S. Navy public affairs in the 21^st century. Washington, DC: Department of the Navy. 

Van Dyke, M. A. (1992, March/April). Research reveals media relationships. Public Affairs Communicator, 4(2), 1, 24. 

Van Dyke, M. A. (1989). Military public affairs: Is it PR management or technology?  Unpublished research report, independent study, Syracuse University, Syracuse, NY. 

Van Dyke, M. A. (1982, Winter). Navy news and gatekeeping. Direction. 6-11. 

Van Dyke, M. A. (1976, Spring-Summer).  Timothy Murphy, the man and the legend (Part I). Schoharie County Historical Review, 40(1), 22-28. 

Van Dyke, M. A. (1976, Fall-Winter).  Timothy Murphy, the man and the legend (Part II).  Schoharie County Historical Review, 40(2), 2-11.

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CONFERENCE & SYMPOSIUM PAPERS 

Van Dyke, M. A., Haynes, C., & Ferguson-Mitchell, J. (2008). Bridging the generational divide: Applying the situational theory of publics to connect and understand aging, culture and communication. Paper presented at the New York State Communication Association Conference, October 18, 2008, Kerhonkson, NY. 

Van Dyke, M. A. (2008). Managing socially isolated and fragmented classrooms: Using Web 2.0 to facilitate teaching and learning in the Internet Age. Paper presented at the New York State Communication Association Conference, October 18, 2008, Kerhonkson, NY.

Van Dyke, M. A., & Verčič, D. (2008). Public relations, public diplomacy, and soft power: Conceptual convergence or credibility crisis? Paper presented at the International Public Relations Research Conference, March 8, Miami, FL.

Van Dyke, M. A. (2006). Goliath, meet David: Ethical communication as an organizational response to activism. Paper accepted for presentation to the annual conference of the New York State Communication Association, October 20-22, 2006, Kerhonkson, NY.

Van Dyke, M. A., & Baron, J. (2006). Engaging graduate-level online students in authentic learning using WebQuests. Paper presented at the annual U.S. conference of the International Association of Online Communicators, March 24, 2006, Valley Forge, PA.

Van Dyke, M. A., & Hoey, B. (2005, March). Sticks and stones may break my bones … but what about words?  Toward an ethical model of coercive communication in conflicts.  Paper presented at the annual International Interdisciplinary Public Relations Research Conference, Miami, FL.

Aldoory, L., & Van Dyke, M. A. (2004, August). Shared involvement and risk perceptions in responding to bioterrorism: An extension of the situational theory of publics. Paper presented at the annual convention of the Association of Educators in Journalism and Mass Communication, August 6, 2004, Toronto, Canada. (2nd Place Faculty-Student Award, Public Relations Division)

Fink, E. L., Cai, D. A., Kaplowitz, S. A., Chung, S., Van Dyke, M. A., & Kim, J. N. (2003, November).  The semantics of social influence. Paper presented at the annual convention of the National Communication Association, November 19-23, 2003, Miami Beach, FL.  

Van Dyke, M. A. (2003, November). Absence of war, construction of peace: A historical-critical perspective of NATO public relations strategy in Bosnia-Herzegovina, 1995-1996. Paper presented at the annual convention of the National Communication Association, November 19-23, 2003, Miami Beach, FL.   

Van Dyke, M. A. (2003, July).  Building trust in an untrustful world: The need for a global, ethical approach to U.S. Defense Department principles of information.  Paper presented at the 10th Annual International Public Relations Research Symposium, Lake Bled, Slovenia. 

Van Dyke, M. A. (2002, March).  International Political-Military Alliances: Managing Connections in a Connected World.  Paper presented at Public Relations Society of America Educator’s Academy Annual International Interdisciplinary Public Relations Research Conference, Miami, FL. 

Van Dyke, M. A. (2001, August).  Public relations excellence in alliances and coalitions: An international perspective. Poster session presented at the annual conference of the Association of Educators in Journalism and Mass Communication, Washington, DC. 

Van Dyke, M. A. (2001, July). From coercion to collaboration: Toward a new communication continuum.  Paper presented at 8^th International Public Relations Research Symposium, Lake Bled, Slovenia.

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CONVENTION PROGRAM DEVELOPMENT 

Chair, conference panel, New York State Communication Association, Selected Topics in Organizational and Interpersonal Communication, October 17, 2008, Kerhonkson, NY.

Chair, conference panel, New York State Communication Association, Aging, Culture and Communication: Examining Intergenerational Communication, October 17, 2008, Kerhonkson, NY.

Chair, conference panel, Public Address Division, National Communication Association, Reassessing Presidential Discourse, November 22, 2003.

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INVITED PRESENTATIONS

Van Dyke, M. (2007). Making connections: Collaborative approaches to online data center education. Presentation to Institute for Data Center Professionals workshop, April 30, Marist College, Poughkeepsie, NY.

Gaugler, K., Van Dyke, M. A., & Phares, B. (2008). Leveraging Web 2.0 for instruction. Presentation to INNOVATIONS: Teaching and Learning with Technology Conference, Marist College, Poughkeepsie, NY.

Van Dyke, M. (2006). Effective online education: Connecting teaching and learning in Cyberspace. Presentation to annual Organizational Leadership and Communication faculty luncheon, December 12, Marist College, Poughkeepsie, NY.

Gaugler, K., Van Dyke, M. A., & Phares, B. (2007). There's a NEW Web? Web 2.0 in the classroom. Panel presentation to Center of Teaching Excellence workshop, January 30, Poughkeepsie, NY.

"What Does ‘Simon Says’ Have To Do With Effective Public Presentations? Marist College, MEDT477—Advanced Topics: Medical Technology. February 12, 2007; April 4, 2008.

“Negotiation: Competing, Cooperating, or Winning?” Fall conference, regional directors of corporate communication and community relations, International Business Machines Corp. (IBM), Poughkeepsie, NY. October 30, 2006.

Panelist. Annual Conference, U.S. Public Health Service Leadership Institute; April 30, 2006; Denver, CO. Participated as invited panelist in Global Tempest action research presentation designed to develop, test, and evaluate U.S. government approaches to managing communication and other functions during public health emergences like an influenza pandemic.  Fellow panelists included Assistant Secretary for the U.S. Department of Health and Human Services, U.S. Surgeon General, White House Homeland Security Council’s Director of Biodefense and Health, CEO of the Scripps health and research system, and other senior government and nongovernmental agencies.

Panelist. Marist College Center for Teaching Excellence Workshop. "Liven Up the Virtual Classroom -- Using Guest Speakers in Online Courses." April 19, 2006.

Featured Speaker. “Back to School: The Importance of Lifetime Learning in Public Speaking.” Annual luncheon, Toastmasters International, IBM Speechmakers Chapter, Poughkeepsie, N.Y. December 2, 2005.

“Classroom to Boardroom to Control Room: The Value of Public Relations and Media Training.” Fall conference, regional directors of corporate communication and community relations, International Business Machines Corp. (IBM), Poughkeepsie, NY. October 14, 2005. 

Panelist.  Marist College Center For Teaching Excellence Workshop, “Tips for First-Time Online Teachers,” Poughkeepsie, NY, October 12, 2005.

Featured Speaker.  “Small town, big values.”  Invited as commencement ceremony principal speaker, Middleburgh High School, Middleburgh, NY.  June 27, 2003. 

“Knowing where you are going: A guide for writing resumes and cover letters.” Department of Communication, University of Maryland, College Park, COMM386: Experiential Learning and Lambda Pi Eta.  April 8, 2003. 

“How Others Perceive Us: Foreign Perceptions, Media, and Politics.” Information, the Media, & National Security (Course 5653), National War College, Washington, DC. November 7, 2000. 

“Public Information in NATO Operations: The Information Battlefield.” NATO Staff Officer Orientation Course, Washington, DC, National Defense University.  June 2000. 

“Public Information in NATO Operations: The Information Battlefield.” NATO Staff Officer Orientation Course. National Defense University, Washington, DC. November 1999. 

“Public Information in NATO Operations: The IFOR Experience.” NATO Staff Officer Orientation Course. National Defense University, Washington, DC. February 1999. 

Moderator and Panel Discussion. “Media-Military Relations: An International Perspective.” Department of the Navy Worldwide Public Affairs Conference, Washington, DC. June 1998. 

Featured Speaker. “NATO Military Public Information: IFOR Lessons Learned.” Partnership for Peace Workshop on Public Information, Ministry of Defense, Budapest, Hungary. April 1998. 

Featured Speaker. “NATO Military Public Information Operations: IFOR Lessons Learned.” Partnership for Peace Workshop on Public Information, Ministry of Defense, Bucharest, Romania. May 1997. 

“Public Information in Peacekeeping Operations: The IFOR Experience.” Joint Operations Center Course (1-53-02), The NATO School, Oberammergau, Germany. April 24, 1997. 

“Public Information in Peacekeeping: The IFOR Experience.” Seminar on public relations aspects of peacekeeping.  Political-Military Steering Committee, Ad Hoc Group on Co-operation in Peacekeeping, NATO Headquarters, Brussels, Belgium. April 11, 1997. 

“Strategic Information Operations: IFOR Case Studies.” U.S. Department of Defense Worldwide Public Affairs Conference.  The Pentagon, Washington, DC. February 20, 1997.

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CITATIONS IN SCHOLARLY WORKS 

Cited in Grunig, J. E. (2006).  Furnishing the edifice: Ongoing research on public relations as a strategic management function. Journal of Public Relations Research, 18(2), 151-176.

Cited in Grunig, J. E. (Ed.) (1992).  Excellence in public relations and communication management (pp. 305-306). Hillsdale, NJ: Erlbaum.

Cited in Hung, C. (2002).  The Interplays of Relationship Types, Relationship Cultivation, and Relationship Outcomes: How Multinational and Taiwanese Companies Practice Public Relations and Organization-Public Relationship Management in China (pp. 346, 361-362).  Unpublished doctoral dissertation, University of Maryland, College Park. 

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ATTRIBUTIONS IN MAJOR NEWS MEDIA 

Spiegel, P. (2007, July 30).  A story arc worthy of Hollywood; A showbiz family's son is poised to be the next chairman of the Joint Chiefs.  Los Angeles Times, p. A1. [Source of knowledge about prospective Chairman, Joint Chiefs of Staff]

Smucker, P. (2003, March 21).  History speaks as U.S. preps for peacekeeping.  Christian Science Monitor, p. 7. [Quoted as expert in military public relations and peacekeeping operations]

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AWARDS AND HONORS 

2008      Special Recognition Award, Marist College, for extraordinary achievements in service.

2007      Marist College Faculty Member of the Year, presented in recognition of commitment to excellence in education and service to the student body.

2007     School of Communication and the Arts Marshal for graduate and continuing education commencement ceremonies, selected by school's graduate students.

2007     Marist College Office of Special Services award for outstanding service to individuals with disabilities. 

2004     Fink, E. L., Cai, D. A., Kaplowitz, S. A., Chung, S., Van Dyke, M. A., & Kim, J. (2003).  The semantics of social influence: Threats versus persuasion. Communication Monographs, 70(4), 295-316.   

• 2004 Distinguished Article Award, Communication & Social Cognition Division, National Communication Association (tie).

• Nominated, 2003 Top Article Award, International Communication Association.

2004     Aldoory, L., & Van Dyke, M. A. (2004, August). Shared involvement and risk perceptions in responding to bioterrorism: An extension of the situational theory of publics. Paper presented at the annual convention of the Association of Educators in Journalism and Mass Communication, August 6, 2004, Toronto, Canada.

• 2nd Place Faculty-Student Award, AEJMC Public Relations Division

2003     Commendation for Research, 2002-2003, Department of Communication, University of Maryland, College Park.  

2002     Distinguished Teaching Assistant of the Year, 2001-2002, Department of Communication, University of Maryland, College Park. 

1996     Defense Superior Service Medal.  Second-highest peacetime award in U.S. Department of Defense.  Awarded for superior achievement in managing international public relations program for NATO-led peace implementation forces in Bosnia-Herzegovina. 

1997     NATO Medal. Highest NATO award.  Awarded for superior achievement in managing international public relations program for NATO-led peace implementation forces in Bosnia-Herzegovina. 

1993     Public Relations Society of America Silver Anvil Award, Special Event 

1975     Merit Graduate, U. S. Naval Academy, Annapolis, MD

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COURSE ASSIGNMENTS

Graduate

Seminar in Communication (COMG 602), Marist College (Summer 2007, 2008, Online)-- Management of intercultural communication in global organizations and society. Examines sources and influence of cultural orientations and dimensions of difference in cross-border communication and international media systems. Considers prominent role of new communication technology.

Communication in Conflict and Negotiation (COMG 620), Marist College (Spring 2006, 2007, 2008).  Online, role of strategic communication in managing conflict in interpersonal, inter-organizational, and international relationships. Emphasis on how application of communication processes like negotiation can influence outcomes. Focus on current cases, ethical decision making, and change management.

Media Relations Management (COMG 503), Marist College (Spring 2005). Online, examination of how relationships with news media influence organizations; and how public relations management is essential to effective leadership of organizations.  

Undergraduate

Public Relations Case Studies (COM 471), Marist College (Fall 2005-Present). Survey of contemporary and modern public relations cases, with emphasis on crises. Promotes understanding of public relations strategies and outcomes. Emphasizes importance of strategic planning, critical thinking, and analysis in authentic scenarios.

Communication Capping (COM 401), Marist College (Fall 2004, 2006, 2007). Connects various sub-fields and adds coherence to seniors’ experience in communication major, cognate, and communication core. 

Public Presentations (COM 101), Marist College (Fall 2004-Fall 2005; Fall 2006). Introduction to preparation, presentation, and evaluation of  basic speech experiences for small groups, meetings, and mass audiences, with emphasis placed on integration of content, physical performance, and presentation technology. 

Organizational Writing (COM 470), Marist College (Fall 2004, 2005). Professional writing for organizational or corporate environment, including researching and strategic planning, case and feasibility studies, public presentations, policy and position papers, and mass media materials.

Specialized Writing in Public Relations (COMM 352), University of Maryland (Fall 2000; Fall 2002 to Spring 2003). Public relations writing for science, technology, health, medicine, finance and business, educational policy, law, and government in broadcast and technical media. Course Supervisor: Dr. Linda Aldoory. 

Fundamentals of Oral Communication (COM 111), Anne Arundel Community College (Fall 2002, Fall 2003). Public address and oral communication with emphasis on critical thinking, research techniques, and rhetorical analysis. Also, non-verbal communication, listening, audience analysis, ethics, and evaluation.  Course Supervisor: Dr. Joseph Lamp.  

Public Relations Techniques (COMM 351), University of Maryland (Spring 2001 to Spring 2002). Public relations techniques, including news releases and other printed materials, audio-visuals, speeches, and special events. Application to field and laboratory settings. Course Supervisor: Dr. Katherine McComas.             

Experiential Learning in Communication (COMM 386), University of Maryland (Fall 2001 to Spring 2003). Supervised student internships in communication. Related knowledge to experience. Prepared course materials, assisted with instruction, assessed and advised interns.  Course Supervisor: Ms. Julie Gowin.                                                           

Managing Public Information & Communication (DLAMP), Georgetown University (2000-2001). Course for senior defense sector civilian leaders; role of public relations in national security.  Instructed students in techniques for interacting with media and managing public relations programs. Course Supervisor: Dr. Stephen Aubin.   

Public Relations Principles (PRL 206), Syracuse University (Spring 1989). Undergraduate introductory course in public relations and communication theory. Course Supervisor: Dr. William Ehling.

Elements of Communication, U.S. Strategic Command (1994-1995). Adult-level course in human communication, organizational communication management, conflict resolution, and total quality management. Course Supervisor: Mr. William Engelkes. 

Pedagogy in English Literature (HE490), U.S. Naval Academy (Fall 1974). English genre course in early British and American authors, romantic literature, realism, humorism, naturalism, and poetry. Course Supervisor: Dr. David Tomlinson.

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COURSE DEVELOPMENT

Internal Communication Management (COMG 6XX), Marist College. Developing graduate course for online settings that identifies theoretical foundation and applies principles of organizational communication and leadership to strategic management of employee relationships. Examines history, communication models, legal implications, management of media systems and technology, change management, strategic audiences, and resource issues. Provides opportunity to learn from online interactions with senior communication managers and contemporary cases in Fortune 500 organizations.

Seminar in Communication (COMG 602), Marist College. Revised and updated graduate, online course that examines management of intercultural communication in global organizations and society; including sources and influence of cultural orientations and dimensions of difference in cross-border communication and international media systems. Considers prominent role of new communication technology.

Media Relations Management (COMG 503), Marist College. Developed graduate course for online, traditional classroom, and hybrid settings that examines how relationships with news media influence organizations; and how public relations and communication functions are essential to strategic management and effective leadership of organizations.  Incorporated innovative, WebQuest approach to graduate-level case study and writing assignments. Also takes advantage of online technology to include live meetings with journalists and public relations professionals.

The Role of Communication in Conflict and Negotiation (COMG 620), Marist College.  Developing graduate course for online, traditional classroom, and hybrid settings that examines the role of communication in managing conflict in various relationships: interpersonal, inter-organizational, and international. Special emphasis on how application of communication processes like negotiation can influence outcomes. Study of current cases reveals how organizational leaders incorporate ethical decisions and strategic communication in conflict and change management.

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PROFESSIONAL SERVICE AND AFFILIATIONS       

Association of Educators in Journalism and Mass Communication 

National Communication Association 

International Communication Association

Public Relations Society of America

New York State Communication Association

Member, Marist College Library Development Committee, 2007-Present

Faculty Representative or Mentor (Marist College):

• Public Relations Student Society of America, Fall 2006-Present

• NCAA Division I Men’s Basketball, 2004-Present

• NCAA Division I Women’s Water Polo, 2004

Indian Hills Community Association (Arnold, MD)

• Secretary, 2002-2003

• Community Newsletter Editor, 2002-2004

U.S. Naval Academy Alumni Association, Life Member 

U.S. Navy Public Affairs Alumni Association, Life Member

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